WTF is Homoco?


HOMOCO is a queer swim brand that draws on the legacy of founder/designer Daniel DuGoff’s family’s Washington, DC–area gas stations, Homes Oil Company that went by the nickname "HOMOCO." Our use of the name alludes to that history while clearly stating who the brand is for – fashionable people who love fun.

HOMOCO now makes printed swim trunks out of recycled plastic and camp shirts from sustainably harvested Tencel. We donate a portion of sales to ocean conservation and to organizations that champion queer rights. And we are proud of our name – a name the gas stations used from its founding in the 1930s. HOMOCO may sound pretty gay, but we're open and accepting of everyone who loves the sun.

Daniel came to swimwear circuitously. He studied architecture, worked in fashion for Patrik Ervell and Marc Jacobs, launched a designer menswear brand, DDUGOFF, was named to Forbes 30 Under 30 in 2016, and joined the CFDA {Fashion Incubator} 4.0 class – and then decided to take his love for prints to the beach. You’d never guess, but he’s actually pretty shy in the sun.

HOMOCO lives online, but we’re popping up all over. Follow us to see where we’ll be next.

Have a question? Want to tell us how much you love us? Give us a shout:
General hellos:
Wholesale questions:
Press requests: